OSLO, NORWAY (January 2020) — The hardest-working, most dedicated professionals have trusted Helly Hansen to keep them protected from the elements for over 140 years. With a focus on innovation, the Norwegian-based brand has pushed the outerwear industry forward with new technologies to meet the evolving needs of professionals. For Fall/Winter 2020, the ULLR collection puts the brand’s innovative technologies to use in the new ELEVATION INFINITY SHELL JACKET and POWDERQUEEN 3.0 JACKET.
Featuring the revolutionary LIFA Infinity Pro™ technology, a first-tomarket advancement made entirely without added chemicals, the ELEVATION INFINITY SHELL JACKET sets the new standard for responsible waterproof-breathable gear. A feat of textile engineering, LIFA Infinity Pro™ is built from a three-layer fabric construction using Helly Hansen’s proprieraty LIFA® technology, which offers inherent durable water repellency without chemicals. Combining the new LIFA Infinity™ membrane, which features a highly breathable unique microporous structure made in a solventfree process, with a lightweight outer fabric made with 100% LIFA® fiber that keeps the wearer dry and comfortable, this new technology offers consumers the superior choice for highperforming, responsible waterproof-breathable gear.
The shell jacket is also solution-dyed, which eliminates harmful wastewater and keeps the garment fresh so you can wear it dayafter-day. Additional features of the jacket include the brand’s iconic hi vis hood brim for added safety and a Life Pocket+™ that keeps your phone alive longer and keeps you connected on the mountain.
In anticipation of its Fall 2020 release, the ELEVATION INFINITY SHELL JACKET has been recognized as an ISPO Award Gold Winner in the Snowsports segment. Rewarded for its innovation, function and design, the jacket was voted as the best product in the Hardshell Jackets category by a panel of 42 judges from 13 countries spanning three continents.
In addition to the ELEVATION INFINITY SHELL JACKET, the ULLR collection welcomes the POWDERQUEEN 3.0 JACKET, which has been refreshed based on insight and interaction with the Canadian Ski Team. With updates to key interaction points including easier access to bellow pockets and the center front zipper, the new edition of the jacket allows for comfort and free movement on the slopes. The POWDERQUEEN 3.0 JACKET is also constructed with the brand’s trusted HELLY TECH® Professional fabric for ultimate water protection and breathability, Primaloft® Black Eco insulation for lightweight comfort from post-consumer recycled materials, and a Life Pocket+™.
HELLY HANSEN LYHYESTI
Vuonna 1877 perustettu Helly Hansen on tunnettu taidostaan yhdistää tekniset ominaisuudet ja ulkonäkö tuotteiksi, jotka vastaavat olosuhteiden haasteisiin eri puolilla maapalloa vuonojen rinteiltä merille. He jatkavat kehitystyötään, jonka ansiosta ammattilaiset voivat sekä säilyä hengissä että tuntea elävänsä täysillä!
Helly Hansen kehitti ensimmäisenä fleece-kankaan 1960-luvulla, ensimmäisen teknisen kerrastomateriaalin Lifa® Stay Dryn 1970-luvulla ja hiljattain palkitun sekä patentoidun H2Flow-teknologian, joka säätää lämpöä. Helly Hansen on maailmanlaajuinen markkinajohtaja purjehdusvaatteissa ja heidän lasketteluvaatteitaan käyttää yli 55 000 ammattilaista yli 200 hiihtokeskuksessa. Lisäksi Helly Hansen tekee yhteistyötä vuoristo-oppaiden kanssa ja vaatettaa hiihtolajien maajoukkueita ja olympiatason urheilijoita. Helly Hansenin vaatteita ja kenkiä myydään yli 40 maassa. Helly Hansen on myös Suomen alppimaajoukkueen virallinen vaatettaja kaudella 2017–2021. Lisätietoa www.hellyhansen.com.
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