OSLO, NORWAY (January 2020) — Helly Hansen is proud to receive recognition as an ISPO Award Gold Winner for the new Elevation Infinity Shell Jacket in the Snowsports segment. Featuring the revolutionary LIFA Infinity Pro™ technology, a first-to-market advancement made entirely without added chemicals, the jacket was voted as the best product in the Hardshell Jackets category by a panel of 42 judges from 13 countries spanning three continents.
With LIFA Infinity Pro™ technology, the Elevation Infinity Shell Jacket sets the new standard for responsible waterproof-breathable gear. A feat of advanced textile engineering, the innovative technology is built from a three-layer fabric construction using Helly Hansen’s proprieraty LIFA® technology, which offers inherent durable water repellency without chemicals. Combining the new LIFA Infinity™ membrane, which features a highly breathable unique microporous structure made in a solvent-free process, with a lightweight outer fabric made with 100% LIFA® fiber that keeps the wearer dry and comfortable, this new technology offers consumers the superior choice for high-performing, responsible waterproof-breathable gear.
Issam Yousef, Technical Expert in the Product & Development department at Helly Hansen, led the fabric team on the development of the LIFA Infinity Pro™ technology, which is featured in the awardwinning jacket. “We are thrilled that our contribution to responsible waterproof-breathable technology has been awarded by such an internationally leading sports business network,” said Yousef. “It is an honor to receive an award that truly recognizes the best in the business.”
The Elevation Infinity Shell Jacket is also solution-dyed, which eliminates harmful wastewater and keeps the garment fresh so you can wear it day-after-day. Additional features of the jacket include the brand’s iconic hi vis hood brim for added safety and a Life Pocket+™ that keeps your phone alive longer and keeps you connected on the mountain.
“The design team and I are excited to be rewarded as the ISPO Award Gold Winner for the Elevation Infinity Shell Jacket,” said Philip Tavell, Category Managing Director for Ski at Helly Hansen. “This award is a testament to the full team of creative minds and forward thinkers who worked tirelessly to deliver such a groundbreaking technology.”
Since 1877, the Norwegian-based brand has shaped the industry using feedback and insight from professionals to create innovative, performance-driven gear. Helly Hansen is proud to be among the ISPO Award winners, which recognize products for ther innovation, function and design.
Featured in the brand’s ULLR line designed for freeride skiers, the Elevation Infinity Shell Jacket will be available in-store and online in Fall 2020.
HH_PR_FW20_ElevationInfinityShellJacketWinsISPOAward_FINAL.pdf
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Koko: 0,29 MB Tyyppi: pdfHELLY HANSEN LYHYESTI
Vuonna 1877 perustettu Helly Hansen on tunnettu taidostaan yhdistää tekniset ominaisuudet ja ulkonäkö tuotteiksi, jotka vastaavat olosuhteiden haasteisiin eri puolilla maapalloa vuonojen rinteiltä merille. He jatkavat kehitystyötään, jonka ansiosta ammattilaiset voivat sekä säilyä hengissä että tuntea elävänsä täysillä!
Helly Hansen kehitti ensimmäisenä fleece-kankaan 1960-luvulla, ensimmäisen teknisen kerrastomateriaalin Lifa® Stay Dryn 1970-luvulla ja hiljattain palkitun sekä patentoidun H2Flow-teknologian, joka säätää lämpöä. Helly Hansen on maailmanlaajuinen markkinajohtaja purjehdusvaatteissa ja heidän lasketteluvaatteitaan käyttää yli 55 000 ammattilaista yli 200 hiihtokeskuksessa. Lisäksi Helly Hansen tekee yhteistyötä vuoristo-oppaiden kanssa ja vaatettaa hiihtolajien maajoukkueita ja olympiatason urheilijoita. Helly Hansenin vaatteita ja kenkiä myydään yli 40 maassa. Helly Hansen on myös Suomen alppimaajoukkueen virallinen vaatettaja kaudella 2017–2021. Lisätietoa www.hellyhansen.com.
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