The Finnish steel and facade construction specialist Teräselementti Oy will start exporting to the Nordic countries in the beginning of 2020. The company will initially focus on the Swedish and Norwegian markets with its expertise in steel frame structures. The aim is to later offer more extensive solutions for carefully selected projects.
“The Finnish operations of Teräselementti will continue as before, but we are now also looking outside Finland’s borders and seeking growth in the wider Nordic markets. Our long-term aim is to build our export business and increase the export turnover to be a significant part of our business operations. It is for this reason that we have now established a separate unit for exports,” explains Export Director Mikael Rinne who is in charge of the new unit.
In the 1990s and 2000s, Teräselementti carried out export projects to Russia, Iceland, Sweden and Norway. Increasing the share of exports has long been a strategic goal of the company.
“We have now found the perfect person to lead this activity and be in charge of the whole. Mikael has solid experience of Nordic marketing, and we believe that he can successfully lead us in expanding our operations and serving new clients outside Finland’s borders,” says Managing Director Ville Helenius.
Positive prospects on the new markets
The primary objective of Teräselementti is to build new business and obtain projects in the new markets. The export unit will recruit more specialists as the operations develop. Teräselementti will carry out projects in the Nordic countries as both product deliveries and installations.
”Products manufactured in our factory in Lempäälä form a significant part of the Teräselementti portfolio and our exports will also mainly consist of products made there. We will make use of our cooperation and strategic partners in our export projects. Installations will be carried out by our reliable local partners,” Rinne explains.
Construction in the Nordic countries is currently high and the markets provide tempting prospects. Teräselementti strongly believes that there is demand for flexible, high-quality expertise in the international markets.
“Our strengths include multifaceted expertise and the agile use of our skills. The company has invested in the latest technologies and systematically made use of data models for many years. I also believe that our Finnish reputation gives us a competitive edge in the Nordic markets,” Rinne says.
Tel. +358 40 5398 057
Established in 1964, Teräselementti Oy is a Finnish family-owned company whose success is based on the agile use of competence. The company has a turnover of around EUR 30 million. Teräselementti supplies steel halls and frames, business facilities, facade and glass structures and facade products. Read more: www.teraselementti.fi
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