Palo Alto, CA and Helsinki, Finland - May 2nd, 2017
Audio innovation revolutionizes the way we experience music - b8ta introduces Flexound HUMU Smart Cushion in the USA
Flexound Systems Oy, the world’s leading feelsound technology company, announced today the debut of its flagship product, Flexound HUMU Smart Cushion, at retail with b8ta, the software-powered retail designed to make physical retail accessible for producers and customers. b8ta is designed to help people discover, try, and learn about new tech products in real life while empowering producers with a simple retail-as-a-service model that puts them in control.
The innovative HUMU Smart Cushion provides an immersive sensory engagement which combines both sound and touch to create a whole body listening experience. HUMU utilizes patented exclusive Flexound® Xperience technology that transforms sound waves into both distributed vibration that can be felt physically as well as great surround-style audio. The path breaking innovation aims to revolutionize the way people consume audiovisual entertainment like music, films, VR and games.
“It is great to partner with b8ta to bring this game-changing technology to the US market. We were impressed by b8ta's unique retail model which unboxes our product and enables everyone to “feel the sound” and experience the unique, immersive sensation of HUMU” says Mervi Heinaro, CEO of Flexound. “We are excited with the b8ta concept, which allows us to actively interact with a consumer to advance our must-touch product to the marketplace."
b8ta prides itself on being the first retailer to carry the world’s most innovative products. They are thrilled to continue that tradition by debuting Flexound HUMU Smart Cushion starting on May 1st.
CEO, Flexound Systems
+358 40 533 1000
About Flexound: Flexound Systems Oy is a Finnish high-tech start-up. With its patented feelsound technology you can both hear the audio and feel the sound waves simultaneously and enjoy an immersive multisensory experience. Flexound was the Winner of the Helsinki region KasvuOpen start-up competition, the runner up in the national finals, and was selected as a SLUSH100 company in 2016. Flexound has two own products: Flexound HUMU Smart Cushion for entertainment and relaxing, and Taikofon FeelSound Player for the therapy and wellness segments. Flexound licenses its technology to high-end brands for different end products.
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