Sirly Ylläsjärvi, as seen on Italian Forbes, Financial Times, and Huffington Post, The Apprentice, Master Chef Professionals and Master Chef, and more, is a celebrity chef, serial entrepreneur, author, and speaker from Ylläsjarvi, Finland.
Celebrated for her culinary artistry and commitment to sustainable food production, she stands out as a visionary in the culinary world. Sirly's unique approach to pure Arctic luxury - with love - attracts people from all around the world to come and visit this creative chef and her art in her restaurants in the middle of the wilderness of Finnish Lapland.
Hannukainen, Lapland 8.1.2024 – Sirly Ylläsjärvi, a culinary visionary and advocate for sustainable gastronomy, sparks inspiration for an international editorial shoot, inviting the world to experience the enchantment of Lapland through her new restaurant, Elsa. Nestled in the remote village of Hannukainen, Elsa is not just a dining destination; it is a testament to Ylläsjärvi's deep connection to Lapland's pristine nature and her unwavering commitment to sustainability.
As a seasoned hunter since her teenage years and a passionate wildlife advocate, Ylläsjärvi incorporates game and fish she personally catches into her culinary creations. Embracing co-creation in harmony with nature, she explores lesser-known ingredients, such as spruce sprouts, crafting fresh ice cream on the spot for her guests. The milk for this delectable treat comes from Lapland's own cows. With Elsa, Ylläsjärvi celebrates working together with local producers as much as possible.
Elsa's remote location adds to its allure, offering guests an immersive experience in Lapland's untouched wilderness. Elsa, with only one table seating 18 guests next to a large wood-burning fireplace, represents the epitome of sustainable Arctic luxury. The former barn turned into a private restaurant, located in the middle of the woods, has hosted royalty and politicians and is now attracting people from all over the world with its unparallel culinary experience, seamlessly combining Italian cuisine with Lappish ingredients, and welcoming warmth. The restaurant stands as a symbol of Ylläsjärvi's dedication to creating a creative culinary haven and a space for true connection that harmonizes with Lapland's natural beauty.
Inspired by Sirly's bold business vision and her quest to bring Lapland its first Michelin Star, an internationally renowned team of creatives embarked on a unique editorial journey to Lapland. The shoot, spearheaded by Claudia Englmann, Creative Director, and Stylist for Vogue, is a vivid reflection of the spirit and joy that fuels Sirly's culinary empire and journey as an entrepreneur. What's a more genuine expression of Lappish entrepreneurship than a luxury business owner riding her own Alaskan huskies with a dogsled on ice and checking out her restaurants!
The editorial shoot, set against the breathtaking backdrop of Lapland's winter wonderland, features designs from renowned fashion houses such as Leonard Paris, Atu Bodysuit, Zimmerli of Switzerland, Casadei, Nadya Dzyak, and jewelry crafted by Olli Johan Lindroos. Captured in extreme winter conditions by the lens of fashion photographer Olga Poppius, as seen on Vanity Fair, Elle, Vogue; and the cinematic expertise of award-winning cinematographer Mika Hirvonen, as seen on Untold Arctic Wars, the shoot seamlessly merges culinary art and high fashion couture.
Sirly Ylläsjärvi expresses her excitement, stating, "I am beyond grateful that my vision for the future of Arctic luxury is inspiring people! This is an amazing opportunity to take Lapland and its magic to the world. Lapland's beauty, combined with the culinary artistry at Elsa, is a unique experience that transcends borders."
For media inquiries and further information, please contact:
Linda Helistö
Manager
Vancouver, Canada
[email protected]
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Chef Sirly Ylläsjärvi and restaurant Elsa. Photo Olga Poppius
Koko: 17,51 MB Tyyppi: jpg Resoluutio: 5464x8192Chef Sirly Ylläsjärvi and restaurant Elsa. Photo Olga Poppius
Koko: 17,51 MB Tyyppi: jpg Resoluutio: 5464x8192Restaurant Elsa and Chef Sirly Ylläsjärvi. Photo Olga Poppius
Koko: 17,51 MB Tyyppi: jpeg Resoluutio: 5464x8192Restaurant Elsa and Chef Sirly Ylläsjärvi. Photo Olga Poppius
Koko: 17,51 MB Tyyppi: jpeg Resoluutio: 5464x8192Sirly Ylläsjärvi + Salmon. Photo Olga Poppius
Koko: 13,73 MB Tyyppi: jpg Resoluutio: 4702x7049Sirly Ylläsjärvi + Salmon. Photo Olga Poppius
Koko: 13,73 MB Tyyppi: jpg Resoluutio: 4702x7049Sirly Ylläsjärvi Fishing in Ylläsjärvi. Photo Olga Poppius
Koko: 13,73 MB Tyyppi: jpg Resoluutio: 4702x7049Sirly Ylläsjärvi Fishing in Ylläsjärvi. Photo Olga Poppius
Koko: 13,73 MB Tyyppi: jpg Resoluutio: 4702x7049Sirly and her dogs Alaskanhusky's. Photo Olga Poppins
Koko: 14,77 MB Tyyppi: jpg Resoluutio: 7826x5220Sirly and her dogs Alaskanhusky's. Photo Olga Poppins
Koko: 14,77 MB Tyyppi: jpg Resoluutio: 7826x5220Alaskanhusky and Sirly Ylläsjärvi. Photo Olga Poppius
Koko: 14,77 MB Tyyppi: jpeg Resoluutio: 7826x5220Alaskanhusky and Sirly Ylläsjärvi. Photo Olga Poppius
Koko: 14,77 MB Tyyppi: jpeg Resoluutio: 7826x5220Chef Sirly and dimonds. Photo Olga Poppius
Koko: 4,87 MB Tyyppi: jpg Resoluutio: 5464x8192Chef Sirly and dimonds. Photo Olga Poppius
Koko: 4,87 MB Tyyppi: jpg Resoluutio: 5464x8192Sirly Ylläsjärvi Top of Ylläs. Photo Olga Poppius
Koko: 15,91 MB Tyyppi: jpg Resoluutio: 8192x5464Sirly Ylläsjärvi Top of Ylläs. Photo Olga Poppius
Koko: 15,91 MB Tyyppi: jpg Resoluutio: 8192x5464© Koodiviidakko Oy - Y-tunnus 1939962-1