Kurio, a Finnish Social Media Agency examines how to succeed in Cannes Lions leveraging social media for the fourth year in a row.
Helsinki, Finland, 6/10/2015 – Kurio, a Finnish Social Media Agency has for the last three years conducted research on what kind of social media marketing leads to success in the Cannes Lions Festival, the world's biggest annual awards show and festival for professionals in the creative communications industry.
The research material is gathered from Cannes Lions Winners from categories that have elements of social media in them such as Cyber, Design, PR and Integrated-categories. Over the period of three years Kurio has analyzed over 1,500 campaigns using their Sociability of a Brand-framework.
Some of the key findings from the previous years are:
1) The role of social media has become more and more important, it played a crucial role in 44% of the analyzed winners in 2014 which is more than twice the number in 2012.
2) Leveraging altruistic motivation in people as in engaging them to do something good for others or for the environment leads most likely to success .
3) Creating entertaining or useful content has become increasingly more important for brands. Almost half of the analyzed winners engaged audience through brilliant content.
4) User-Generated Content is a declining trend. In 2014 less than 10% of analyzed winners leveraged User-Generated Content as opposed to 25% in 2012.
The analysis of the 2015 winners will be conducted by Kurio in the Cannes Festivals in June and it will be out during the following weeks.
"Looking at the Lions through this framework is fascinating and really Shows the speed at which the landscape is shifting." adds Senta Slingerland, Director of Brand Strategy for Cannes Lions Festival.
”We are thrilled to be able to tap into Cannes Lions pool of worlds best creative work and using our Sociability of a Brand-framework analyze the work and present our key findings to the creative community. We hope our analysis our analysis helps creatives and communications professionals to create work that is even more engaging, social and possibly award-winning in the future years”, says Kurio´s CEO Dr. Tommi Opas.
”The key to succeeding in social media is to hit that motivation spot in the audience that creates engagement. We felt a tool to find that that was missing and so we created one. A framework that lets brands discover their social dynamic and use it to do more succesful social media marketing” says Elli Tuominen, Strategist in Kurio.
For additional information please contact:
Dr. Tommi Opas, CEO
Kurio, The Social Media Agency
00150 Helsinki, Finland
See the Cannes Lions analysis 2014:
The analysis is available also as an iPhone application at: https://appsto.re/fi/ZPHT5.i
Kurio is a Finland-based Social Media Agency based that offers consulting, training research and hands-on content marketing and community management services for top 100 companies in Finland and Scandinavia. Kurio bridges the gap between traditional and social media.
© Koodiviidakko Oy - Y-tunnus 1939962-1