The online edition of Helsingin Uutiset (‘Helsinki News’), run by Media Group Keskisuomalainen, is piloting the NayaDaya™ technology, enabling readers to express their emotional responses to news and see each other’s reactions.
In recent years, interaction and communications via digital media have undergone dramatic changes. “Online discussions have become increasingly heated over the past three years, particularly those surrounding events that arouse strong feelings. Strongly polarized debate deters some readers from participating and gives a biased view of public opinion,” explained Silja Tenhunen, the content director at Etelä-Suomen Media, which is part of the Keskisuomalainen group.
Keskisuomalainen has launched a pilot project to implement new technology that enables readers to express – anonymously and constructively – the emotions aroused by news published in the online edition of Helsinki News. The NayaDaya™ application was implemented for the newspaper on Tuesday, October 24. Alongside news items, the digital tool for expressing emotions will be distributed also to other newspapers owned by Etelä-Suomen Media.
“It will be interesting to see how our readers welcome the opportunity to report their reactions to the articles. Analysis of such emotion-related data will tell us which articles and topics arouse the strongest feelings. By tapping into the full range of human emotions, we can shed light on issues that haven’t been studied before,” said Tenhunen.
According to Timo Järvinen, CEO and co-founder of NayaDaya Inc., “Our goal is to respond to basic emotional needs. We believe that all emotions are legitimate and that people are entitled to express their feelings, as long as it’s done constructively. We believe also that the opportunity to interact on the level of emotions increases reader engagement and generates information that is beneficial for news reporting and public debate.”
The NayaDaya™ solution is a Finnish innovation that encompasses a multilingual online application utilizing novel emotion icons and a cloud service for compiling and processing emotion-related data. The solution is based on the latest scientific research on emotions, which maximizes the ability to identify and express the full range of emotions and ensures that the data on emotions are meaningful, comprehensive, and comparable.
Helsinki News is Finland’s largest regional newspaper, reaching 220,000 readers via its digital and paper versions.
The emotion application is available for Helsinki News at www.helsinginuutiset.fi.
Silja Tenhunen, Content Director, Etelä-Suomen Media Oy, tel. +358 400 133 972, email@example.com
Timo Järvinen, CEO and co-founder, NayaDaya Inc., tel. +358 40 505 7745, firstname.lastname@example.org
Media Group Keskisuomalainen is Finland’s largest publisher of newspapers and of local papers specifically, as measured by number of publications. The group owns seven dailies, two papers that come out six days a week, 19 local papers, 24 town-level newspapers and magazines, and various customer magazines. The group employs 2,000 people, on average. Keskisuomalainen Oyj is listed on the Nasdaq Helsinki exchange. More information at www.keskisuomalainen.com.
The NayaDaya™ solution is a science-based innovation: an application for expressing human emotions on digital platforms and a cloud service for analyzing emotional data. The technology can be used in fields such as media and healthcare services online. This multilingual solution enables users to identify, express, and share their true emotional responses and be understood by others. Emotional data offer great benefits for developing services and digital content. NayaDaya Inc. is a Finnish forerunner in digital emotional communication. More information at www.nayadaya.com.
Photo: Johanna Erjonsalo
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