The DP World Tour Championship, the final event of the golf's European Tour, is played this weekend at Jumeirah Golf Estates in Dubai.
The tournament has also launched Official DP World Tour Championship On Course application for smartphones, powered by GREENi Fan Media.
"The DP World Tour Championship application gives spectators on-site, not only the opportunity to track and follow their favorite players, but also a navigator to locate the services and facilities at the tournament venue. The spectators and fans who are not onsite have also better understanding of overall situation on the golf course", states marketing manager Timo Pärkkä from GREENi Fan Media.
The technology and platform created by GREENi, is now available for any golf tournaments or tours and works with any mobile device.
"Especially, we want to enhance the interaction between fans and their heroes, the tour players, and obviously sponsors and promoter of the tournaments. But, the work we've done can be exploited in smaller competitions, like club competitions," mr Pärkkä continues.
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