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Hiihtoliitto

LAURA LEHTONEN APPOINTED COMMUNICATIONS MANAGER OF LAHTI 2017

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Julkaistu: 08.08.2014 klo 08:18
Julkaisija: Hiihtoliitto

Mrs Laura Lehtonen has been appointed as communications manager of the 2017 FIS Nordic Ski Championships in Lahti (FIN). Lehtonen was previously communications officer at Finnish Olympic Committee.

Lahti 2017 has a target to become the ultimate winter sports event in Finland; a great customer experience that combines big emotions, excellent service and effortlessness.
- Our long traditions in nordic skiing provide a strong foundation for our communication plans and execution. Furthermore, we want to provide nontraditional stories and experiences and reach new audiences through new channels, said Lehtonen.

- Laura has a strong and versatile background in both sports and communications. We feel that, in making the strategy, plans and execution for the Nordic Ski Championships communications, it is important to have a deep knowledge of elite sports and big games, said Janne Leskinen, Secretary General of Lahti 2017.
Laura Lehtonen is Master of Social Sciences (communications) and has previously worked ia as a news journalist at MTV and as a sports journalist at Finnish Broadcasting Company. She will begin at her new position on August 18th.

For more information, please contact:
Secretary General Janne Leskinen, +358 400 300 930
Communications Manager Laura Lehtonen, +358 40 743 7107

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