The Alpine National Team’s collaboration with Helly Hansen as a new clothing supplier is underway. The agreement between the Norwegian Ski Association and Helly Hansen has a duration of eight years, making Helly Hansen the Alpine National Team's Official Partner and supplier of clothing and other equipment.
“As a Norwegian brand, Helly Hansen has achieved impressive results through its competence, culture and history. The company's objectives are ambitious and in line with those we have in alpine skiing, and both parties have a broad, global field of impact. We look forward to working together as a team to achieve our common goals. Through innovation and competence, we believe the Norwegian athletes will gain an extra competitive advantage with their new clothing,” says sports manager of the Norwegian Ski Association Alpine, Claus Johan Ryste.
Professional skiers all over the world wear and trust Helly Hansen, and the partnership with the Alpine National Team is a natural strategic choice. As a leader in technical ski apparel, Helly Hansen focuses on developing performance-driven gear to give athletes advantages in training and competition.
“We are proud to start the collaboration with the Alpine National Team and to work together to push their boundaries through future sporting achievements. Skiing is part of Helly Hansen's DNA, and this partnership is both an example of our enthusiasm for ski racing and our belief in investing long-term in the ski category. By entering into a partnership with one of the world's leading alpine national teams, we will work together to create innovative, performance-driven products and at the same time strengthen our global presence in skiing,” says Category Managing Director for Ski at Helly Hansen, Philip Tavell.
“Clothing must be adapted and design plays an important role to performing at the top. We place a lot of trust in Helly Hansen and their designers, and also provide concrete input on design during the product development process. We believe that Helly Hansen can give us a competitive advantage, and we look forward to seeing the results of this collaboration this season,” says Ragnhild Mowinckel.
She and the other National Team Alpinists are currently starting the run-up to the first season with Helly Hansen as a partner. The 2022/2023 ski season will officially kick off in the Fall.
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Koko: 13,63 MB Tyyppi: jpg Resoluutio: 6000x4000About Helly Hansen
Founded in Norway in 1877, Helly Hansen continues to develop professional grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics more than 140 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with Lifa® Stay Dry Technology, and today’s award winning and patented H2Flow™ temperature regulating system.
Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its ski uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations around the world.
Helly Hansen’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries and trusted by outdoor professionals and enthusiasts around the world. To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.com.
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