Elisa Corporation, Press release 15 October 2014
Elisa has been rebranded with both a new brand strategy and a fresh logo. The Elisa brand now covers all the services and products Elisa provides. This makes it easier for customers to understand what Elisa offers.
Today, 15 October, sees the launch of Elisa’s new brand strategy and its new logo. All Elisa’s products and services are now covered by the unified Elisa brand, including the Saunalahti, Appelsiini and Videra brands. Elisa has eight sub-brands: Elisa Viihde, Elisa Kirja, Elisa Vahti Live, Elisa Lompakko, Elisa Omaguru, Elisa Saunalahti, Elisa Appelsiini and Elisa Videra.
Elisa now holds a strong brand and strategy consistency, while still offering the same range of specialised services for its customers in the consumer, corporate and public administration sectors.
Elisa continues to provide high-quality communication and entertainment services and tools for improving the operating methods and productivity of organisations.
”Elisa is already a smart operator and a producer and developer of digital services. We are one of the most innovative operators in Europe,” says CEO Veli-Matti Mattila.
Elisa is not only launching a new logo and graphical profile; the entire brand strategy has been revitalised to unify Elisa’s corporate identity and brand image.
”We are in a time when strategies must be fluid and agility is mandatory. This is definitely a challenge – but a good one. It’s also the reason why we wanted to rebrand and communicate what we offer in a clear, understandable way,” Mattila continues.
The new logos are available for downloadat our press site http://corporate.elisa.com/media
For assistance please contact our press services at +358 50 305 1605 or firstname.lastname@example.org
Elisa Corporation, Ms Katiye Vuorela, Executive Vice President, Corporate Communications, tel. +358 50 66997
Elisa is a telecommunications, ICT and online service company serving 2.3 million consumer, corporate and public administration organisation customers. Elisa provides environmentally sustainable services for communication and entertainment, and tools for improving operating methods and productivity of organisations. In Finland Elisa is the market leader in mobile subscriptions and fixed broadband subscriptions. Cooperation with Vodafone and Telenor enables international use of services. Elisa is listed on NASDAQ OMX Helsinki Large Cap with over 200 000 shareholders. Elisa's revenue in 2013 was 1.55 billion euros and it employed 4,200 people. www.elisa.com
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