GrainSense available in Denmark. Distribution partner Geoteam introduces hand-held measurement device in Agromek

Agromek – Herning/Denmark, 27 – 30 November, 2018

GrainSense at distribution partner

Geoteam stand D3228 in hall D 

Oulu, Finland - 26. November 2018

GrainSense, Finnish agritech start-up, which has developed the world’s first truly hand-held device for grain protein measurement, and Danish smartfarming company Geoteam, signs distribution agreement and brings the GrainSense hand-held measurement device on the Danish market. Device is being introduced on the Agromek fair in Herning, and visitors are welcome for a demo on the Geoteam stand D3228 in hall D. 

The two companies met early 2018 and have since then planned for the Danish introduction. “I am really enthusiastic about this co-operation with Geoteam. Geoteam professionals have a very thorough understanding of the farmers every day complexity and introducing our device through their sales team can really help farmers out”, says Edvard Krogius, CEO of GrainSense.

“GrainSense’s valuable invention with related services, will be a great add on to our existing product portfolio. We have demoed the device to some of our customers and the feedback has been very positive indeed. The device may be bought now with sales starting early 2019”, says Niels Rasmussen, Business Manager of Geoteam.

Affordable by individual farmers

GrainSense has after more than two year of development phase, launched the product in summer 2018, and has now sold hundreds of grain quality measurement devices, mainly on the Swedish, Finnish and Baltic markets. 

“Wherever the GrainSense device and solution has been introduced, we have seen exceptionally strong interest in the device”, says Edvard Krogius. “The feedback from customers is overwhelming and we have been very busy attending events, field days, and conferences in Northern Europe presenting the device through out the whole year, Krogius continues.

GrainSense is the first grain quality measurement device that is affordable and field durable to be owned and used by farmers. The international end-user sales price is 3.900 eur (tax 0%), including the device, a carry bag, a measure cup, cap and 1 year warranty. A personal user account is needed for the use of the device; 250 eur/year (tax 0%), includes country specific species (currently available are wheat, barley, oats, rye, and rapeseed), updates and calibrations, data storage, and the possibility to share the measurement results. 

Big interest among the farming community

The GrainSense solution has been developed in close collaboration with individual farmers and farming organizations.The feedback from farmers has confirmed that currently there are no suitable tools available to support farm-level decision-making in order to manage and optimize the protein content of crops.

Bringing the grain quality measurement practice to the farm level

The GrainSense hand-held device measures the protein, moisture, oil, and carbohydrate content of cereals and other crops – i.e. key determinants of the harvest value and processing cost. The device is battery powered, the measurement time is just a few seconds, and it requires only a few grains and takes just seconds to make each measurement. The service includes a mobile application with GPS positioning and cloud connection, which supports a suite of value-added services for improving productivity and profitability. 

Laboratory accuracy from field in seconds

For the first time, farmers, seed producers, and plant breeders will be able to rapidly measure the key parameters of their crops in the field (even before harvesting) and make decisions that can significantly improve their productivity and profitability. The device will also enable meat producers to control and adjust the protein content of feed in real time, which can have a major impact on profitability. 

The unique features of GrainSense are:

• It is 5 times smaller than closest alternatives and battery-powered, and therefore convenient to use in field conditions.
• It is at least 3 times less expensive than closest alternatives.
• It takes just 30 seconds to make a measurement, including sample loading and the samples do not need to be grinded.
• It is the only device that can be used before harvest.
• Anyone can use it without special training.
• It will include the most comprehensive package of value-added software services providing actionable insights instead of plain data.
• It has a potential payback time shorter than one harvesting season.

Sales through distributors

Denmark

For inquiries on the Danish market, please contact product distributor Geoteam A/S: Bent Henneberg, landbrug@geoteam.dk, +45 8820 8701

Baltic area

For inquiries on the market area Sweden, Finland and the Baltic countries, please contact product distributor Berner Ltd: bengt.aspelin@berner.fi

Germany

For inquiries on the German market, please contact product distributor geo-konzept GmbH: +49(0)8424 89 89 0, geo-konzept.de, geo@geo-konzept.de

Europe

For inquiries in Europe, please contact CEO Edvard Krogius, edvard.krogius@grainsense.com

GrainSense is looking for suitable distributors for the sales on the European market 2019 and beyond. Please contact company CEO for enquires.