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Helsinki Festival

Reddress – art in a red dress

Media release.
Published: 12-Aug-2013 04:53 pm
Publisher: Helsinki Festival

What would it be like to snuggle up under a blanket and listen to a concert or watch a contemporary art performance while reclining comfortably. Designed by Aamu Song, Reddress, the eponymous red dress, is at once a costume, a stage and an audience seating area. Audiences are invited to slip into its pockets as you might into a sleeping bag. And then the performance begins.

Ten Reddress themed evenings are included in this year’s Helsinki Festival programme. They take place 16-20 August during the Nordic countries’ largest art festival’s run. The Reddress programme is curated by violinist Pekka Kuusisto and comprises classical music, pop, dance, poetry and even a lecture. The line up includes world music star Iva Bittová, synth pop outfit Sin Cos tan, avant gardist Maja S. K. Ratkje and astronomer Esko Valtaoja as well as Pekka Kuusisto himself.

Designer Aamu Song created Reddress because she wanted to remove the chasm and emptiness that traditionally exists between the artist and their audience. In Reddress the performer and audience form a single unit, with the interaction between the two creating an intimate and unpretentious atmosphere. The dress weighs some 500kg and nearly a mile of fabric went into making it. Reddress has capacity for some 200 visitors.

For more information:

Senior Press Officer Ms Sini Koskimies +358 (0)50 358 2440, koskimies@helsinkifestival.fi

 Reddress in LondonPekka Kuusisto dressing up in Reddress

Pekka Kuusisto in ReddressAamu Song and Pekka Kuusisto in Reddress



The largest arts festival in Finland and all of the Nordic countries, the Helsinki Festival, will again see hundreds of events and performances unfold across the capital city in late summer. The genres showcased at the festival comprise classical music, dance, theatre and circus as well as contemporary art. The Huvila Festival Tent serves as the venue for 17 exciting concerts spanning pop, jazz and world music. Headlining stars of the Festival this year are Yoko Ono, Thurston Moore, Hugh Masekela, Philip Glass, the Royal Concertgebouw Orchestra and James Thiérrée.

This year’s Helsinki Festival takes place 16 August to 1 September in venues across the city. To view the full programme, visit www.helsinkifestival.fi



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