LänsiAuto makes strategic changes in its structure and its organization.
LänsiAuto started as the importer of Opel vehicles in Finland and in the Baltics in December 2018 and has been the largest Opel retailer in Finland since 1980s. The total sales of Opel in Finland and Baltics will reach 9000 units this year. The Board of LänsiAuto Group has decided the following:
These changes are aimed at strengthening the operations and position of LänsiAuto Group and Opel in Finland and in the Baltics. The expansion of LänsiAuto retail and the reorganization of the import operations lead to significant operational and economical synergies. LänsiAuto heads to 400 million euros of total revenue in 2020.
Significant investments into the Opel network.
The all new LänsiAuto Tallinn Opel dealership will be opened in summer 2020. The investment is a major milestone in the LänsiAuto Baltics expansion and Opel network rearrangements.
Importing organization strengthens further.
LänsiAuto importing organization has strengthened step by step around the Finnish unit acquired from the Opel OEM in the end of year 2018. The teams responsible for products, logistics and marketing are today robust. New systems and new processes are completed. Next step is to align Baltics operations completely under the same teams.
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