Neale Laker has been appointed interim Country Director for Werksta in Norway

Neale Laker brings with him 32 years of experience from the automotive industry. Neale most recently comes from Tesla where he has worked as a Bodyshop Program Manager in the EMEA region.

On October 1^st 2019, Neale Laker will take over as the new Country Director in Norway for the Werksta Group, which has operations in Sweden, Finland and Norway. Neale will support Werksta's expansion in Norway.

“Our and main owner Procuritas’ goal is to build the best damage repair chain in the Nordic region, with very high customer satisfaction. We want to be the preferred partner to both insurance companies and end customers with industry-leading technology and processes. I am convinced that Neale's international experience in engineering and team building will be a great asset to us in our continued expansion in Norway, ” says CEO Catherine Sahlgren.

Neale has extensive experience in the automotive industry as he himself worked as a mechanical engineer at Saab / GM. He has previously worked in sales, leadership roles and project management as well as service development. At Tesla, he worked on 230 workshop projects on five continents.

In his European position at Tesla, Neale was also responsible for the Nordic countries and then worked with Werksta.

“I got a very positive impression from Werksta and look forward to working with the knowledgeable Werksta people and being able to participate in further developing our business in Norway. Together, we will strengthen our brand and presence in Norway and offer the best customer experience in the market, ” says Neale.

Werksta's current Country Director for Norway, Patrik Puskala will continue to be the company's largest private owner and a member of the Board of Directors. Patrik will also continue as the Country Director of the business in Finland.

 “It has been a pleasure to lead Werksta in Norway with all the competent employees through this expansive phase. Neale's recruitment strengthens our growing organization. I will continue to develop Werksta in my new role, ”says Patrik.

Werksta Group is the Nordic region's leading damage repair chain with over 60 workshops in Sweden, Finland and Norway. The Group employs 700 professionals with annual sales over 100 million Euro in 2018. Werksta wants to be the preferred partner for the insurance companies and consumers with vehicle damages aiming for the highest customer satisfaction in the industry.

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If you have any questions, please contact Catherine Sahlgren, CEO Werksta Group

 Ph: + 46 (0) 70 985 85 03, E-mail: catherine.sahlgren@werksta.com